Finished Work: Branding Dalewood Middle School

15 Apr
Moodboard for Dalewood branding. UTC Department of Art, CreateAthonCHA 2011.

Moodboard for Dalewood branding. Photo: UTC Department of Art, CreateAthonCHA 2011.

The branding team created a cohesive brand including logomarks for school academics and sport teams with the mindset of delivering Dalewood Middle School’s current personality (the Blue Knights) clearly and with enthusiasm. Other deliverables include:
  • Connecting the students with a more simplistic logo.
  • Providing a user friendly logomark – easy in application with organization and color.
  • Motivating spirit in both academics and sports teams.
  • Building loyalty and ownership with the school and athletics.
  • Creating a brand that will live in the hearts and minds of Dalewood students.
Included below are a few photos of mockups and proposed projects from 24 hours of creative work. Does your local business have resources to plug into this team somehow? We would like the efforts of CreateAthon to continue by including even more community partners and supporters.

Proposed athletic logomark. Photo: UTC Department of Art, CreateAthonCHA 2011.

Proposed logomark for Dalewood school and academics. Photo: UTC Department of Art, CreateAthonCHA 2011.

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